Laboratorios Diafarm has created an infant snack for children from 3 to 5 years old. The snack is fruit-based and will be on sale in pharmacies. Diafarm had commissioned us the whole communication of the brand.
The concept recreates the children’s imaginary world with pastel colours and naif illustrations in order to emphasize with both fathers and mothers.
Both the communication and the product have been validated through several focus group in Barcelona and Paris. The project acquired excellent results in the marketing research with parents, children and pharmaceuticals.